members of the month

Members of the Month - Design Reality

Design Reality, an award-winning product design consultancy founded in 2000.

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Based in the heart of North Wales, yet nationally recognised as one of the UK’s leading design consultancies, Design Reality creates product design for clients and their users, spanning the industrial, consumer and medical markets.

Working with some of the world’s largest companies, as well as market-entry products with local start-ups, Design Reality is at the forefront of design, utilising the latest technology to help organisations realise their potential and remain competitive in their market with new innovations. 

These are exciting times in the Design world, as the industry responds to the UK’s fourth industrial revolution, referred to as Industry 4.0, which is increasingly driving the economy to be led by services and technology. New innovations and technological advancements bring a wealth of opportunities for businesses locally and nationally, whether they’re looking for product design or to evolve their services, all businesses can benefit from design.

The team of industrial designers, engineer and electronics experts offer specialist knowledge to take a product from its initial concept to product launch and every step in between. Using a tried and tested design process, and with the experience of many commercially successful product launches over the years, clients come to Design Reality knowing they are working with accomplished design experts they can trust.

The diversity of both clients and sectors featured in their portfolio means that the team can work in highly regulated sectors where they may need to support clients with obtaining the necessary certification, through to consumer markets where they provide the latest 3D printing techniques to produce market ready products.

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“Too often businesses only think about Product Design when ideas are in their infancy, however the most successful companies in the world keep the design process moving so that their products evolve with technology, the brand and the market, sustaining their position in the marketplace.  This approach can benefit all businesses, large and small” explains Wyn Jones, Creative Director.

Design Reality’s team is continually evolving their expertise with the demands of industry. Increased demand for electronics services, particularly with the trend in linking physical products with the digital world, has seen Design Reality continue to expand their skills in the electronics field by recruiting specialist team members, something which is set to continue.

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Throughout the design process, Design Reality believes it is crucial to break down any barriers in understanding and make the design process accessible to everyone involved. On a practical level this means explaining specific design terms or complex processes, ensuring clients remain informed at all stages and that the project stays on track for success.

“We pride ourselves on the way we communicate with our clients.  The diversity of clients means that we work with everyone from experienced Product Development teams through to individuals with no previous design experience.  Our job is to ensure that whatever their background, our clients are fully engaged in the design process.” James Grimoldby, Project Manager.

Design Reality is committed to providing outstanding design and supporting companies with the tools to instigate growth through design. Nurturing and supporting new design talent is vital to ensure the UK remains a world leader and continues to produce award-winning products and services that set the UK apart.

If you are interested in the services of Design Reality and would like to discuss how they can support your business visit the website or email


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