Member of the Month - SamePage Group

Member of the Month - SamePage Group

Samegroup ltdSamePage are a FinTech start-up established to develop and deliver new software solutions to the financial services sector, particularly in Lending.

The Cardiff-based company were recently established by co-founders Gavin Johns and Rob Evans, who saw the potential of implementing software solutions to deliver significant improvements in the finance services sector, particularly in terms of ‘speed of service’ and ‘cost of processing’.

Their SamePage originations platform supports an entirely digital loan application process including data verification, credit assessment and underwriting, pricing, packaging and issue of funds. This process is optimised to deliver significant benefits to a target customer base of financial services companies in the UK and overseas.

Co-founder and Commercial Director Gavin Johns has approaching 25 years of experience in the finance and telecoms sectors as well as a history of successful tech start-ups. He leads the commercial, financial and IT side of the company. Gavin believes the company’s USP lies in the time saved by the simplification of the IT estate using the latest tools and services:

“Our key strength is that we save our customers time by simplifying processes. We adopt a low-code methodology and framework that significantly reduces the time to deploy, as well as cost of ownership”. Our platform is ready-enabled and integrated with a number of traditional and newer digital services; typically, these range from Credit Reference Agency integration to E-signature and Faster Payments propositions.”

“This pre-integration, coupled with our ‘Page Turn’ methodology reduces traditional 3-6 month implementations to only 20 business days for mainstream lenders. Ultimately this results in a more client-centric approach that can be delivered in shorter timeframes with lower cost of ownership.”

Same Page - Cofounders

SamePage Group co-founders Robert Evans (left) and Gavin Johns

We believe our platform can significantly enhance propositions for major lenders from across the consumer lending space including banks, building societies, sector-specific lenders and brokers. 

Co-founder Rob Evans has significant strategic and operational experience across multiple sectors in UK, Europe and Australasia. Rob leads on product vision, sales and marketing for SamePage. He is confident that SamePage can achieve their growth potential from their Cardiff Bay headquarters:

“When we founded SamePage we felt pressure to consider London as the logical base for a FinTech business like ours, but the current vibrancy and growth within the Welsh technology and financial services sector convinced us to base ourselves in Cardiff, a decision which is increasingly being vindicated. We’re confident that Welsh technology companies will continue to grow and thrive within this environment for the foreseeable future.

“Our own plans for the future are underpinned by our core principles based on simplicity and efficiency. We provide a genuine alternative to traditional offerings, challenging convention and always looking to push the boundaries to improve our proposition while reducing costs. We don't have all the answers yet so would welcome input and feedback from other forward thinking and like-minded peers, clients and potential partners.”

“Our longer-term strategy is to diversify and develop adjacent offerings to enable us to grow our customer base and utilise our international experience to expand the business overseas. We’re a very young company, but very ambitious and determined to set up a sustainable and respected business.”

You can visit SamePage at